HasLab’s Latest Gamble: Tron Heroes of the Grid
Let’s talk about Hasbro’s newest HasLab project — Tron: Heroes of the Grid.
I still remember watching the original Tron as a kid. Even back then, it felt light-years ahead of its time. The film gave us a glimpse into what computers were — and what they could become — all through Disney’s uniquely stylized sci-fi lens. It didn’t make waves at the box office, but over time, it built a loyal cult following. For me, it’s one of those movies I revisit every year, and it still hits the same way it did when I was a kid.
So when Hasbro announced a Tron HasLab, I was ready to back it without a second thought. Or so I thought.
The Good
There’s a lot to appreciate here. The figures look fantastic — sharp sculpts, accurate costumes, faithful likenesses, and solid articulation. The set includes a display stand and two Light Cycles, and visually, it captures everything my younger self dreamed of owning back in the day. On presentation alone, it’s a win.
The Bad
Then reality set in.
The first surprise? Scale. Hasbro chose to go with 3.75-inch figures instead of the more popular 6-inch line. And honestly, there’s no reason this couldn’t have been executed at 6 inches. The Light Cycles aren’t overly large or complex, and the stage could have been simplified if cost was an issue.
But that brings me to the real sticking point — price.
At $259 USD, for five small-scale figures, two Light Cycles, and a display stage, it feels like a reach. I grew up in an era when 3.75-inch figures were $4.99 and vehicles topped out around $40. Sure, times have changed, production costs have increased, and inflation is real — but even with that in mind, $259 feels excessive.
Two weeks in, the campaign has barely cleared 1,000 backers, with 30 days left to find another 9,000. That’s a steep climb, and frankly, it’s unlikely to happen. Which is unfortunate, because Tron deserves a proper collector’s line.
The Bigger Issue
The truth is, this doesn’t feel like a true HasLab. It feels like a retail release disguised as one — a set of standard figures sold at a premium under the HasLab banner. The pricing might have made sense for 6-inch figures, but at this scale, it comes across as tone-deaf.
It’s another example of Hasbro testing how far collectors are willing to bend before breaking. Unfortunately, this might end up being another HasLab failure — one that shouldn’t surprise anyone inside the company.